"PRINCETON, NJ -- The average amount of money Americans predict they will spend on Christmas gifts this season is now $743, up from last month's estimate and a healthy increase over Americans' Christmas spending forecast at this time a year ago.
The $743 Americans now predict they will spend on gifts this season is a substantial increase over the $639 they reported a year ago, and also higher than what they predicted in November of this year. Based on Gallup's model, this should translate into a significant swing in actual holiday retail sales. Instead of the 3.4% decline holiday retailers saw in 2008, they can likely expect a slight improvement in sales this year, on the order of 1%."
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